Creating Top Selling Products: The top five characteristics you can implement in your product to make it addictive.

Hi UX Design Newbies!

Welcome back! I watched a talk today that was extremely interesting and helpful for product designing. The speaker is Professor Adam Alter, from NYU, and he explains the reasons behind five key characteristics that create addictive experiences. He provides great examples, so I encourage you to watch his entire talk.

NYU Professor Adam Alter: How to Make an Experience Addictive

Here are the main points he makes:

  1. Feedback is key. For UX/ UI Design, breadcrumbs are an example.
  2. Create goals and people will become more engaged with your product no matter how simple a design it is.
  3. Make sure there is social feedback. Example: Instagram, Twitter, Facebook, and Google+.
  4. Implement cliffhangers to keep it engaging. Example: TV shows, movies, or novels.
  5. Gamify because people like to collect things and win things. Example: the game CandyCrush or the app SWARM.

There are five characteristics that can make a produce addictive according to Alter’s research and talk, but do you think it needs to use all five or could just a couple of these characteristics be used and the product still be addictive? What do you think? Think about some of the products you use on a daily basis, do they have all or some of these characteristics? Which ones?

Here are links to the books he has written:

The Rise of Technology and the Business of Keeping us Hooked

Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave

Irresistible: Why you are addicted to technology and how to set yourself free


UX Mobile Design Workshop

Hi UX Newbies!

This week I am sharing a useful UX Mobile Design Workshop lead by Luke Wroblewski. Luke presents UX research he has done and some ideas on UX Mobile Design practices.

This presentation was put on by Conversions@Google 2017.

What did you think? He is a pretty entertaining speaker, isn’t he? I hope you learned a lot from this workshop.

Please post any comments you have below and let me know what you would like to learn more about it future posts.

Until next time UX Newbies! Keep on learning!

Principles for User Experience Design

Here are a couple of videos on principles for User Experience design.

This first video is from and it explains what Fitts’s Law is.

User experience tutorial: Fitts’s Law

The second is a talk by Jenny Gove, a Lead UX Researcher at Google, and she explains several different principles for App design which make the user experience more seamless.

Principles of mobile app design: Delight users and drive conversions – Google I/O 2016

Here is a link to the resources she mentions in her talk: Principles of Mobile App Design

Here is another link, with the same principles, but in a different format: Design your App to Drive Conversions


UX Design Metrics to Consider

Hi UX Design Newbies!

Welcome back! Today I am sharing 2 videos with you regarding important metrics to consider in relation to UX Design and Sprints.

This first video is offered by Udacity. It introduces Google’s Heart Framework, which allows you to measure the user experience on a large scale. The metrics measured include: Happiness, Engagement, Adoption, Retention and Task Analysis.

This second video is on a 3 day design sprint for an app run by a Google Design Team.

Here are the steps taken on each of the 3 days of the Design Sprint.

  • Day 1: Build shared knowledge, brainstorm, How Might We Post it Sharing an Affinity Map, Solution Sketch,
    • Generate 8 ideas in 8 minutes
  • Day 2: Presentation and Design Review of the Solution Sketch, Discussion about assumptions and Sprint questions, what we want answered in the validation phase, Prioritize questions, Voting session
    • Select features interested in testing out.
    • Discussion of what will be included in the prototype
    • Storyboard for User Testing
  • Day 3: Prototyping wrap up, Write User Interview Scripts, Prepare prototypes for user testing, Review, and last capture User Interviews for later on for validation.

Learn more about design sprints in Jake Knapp’s book, Sprint

Thank you for visiting! I hope you have learned some more about UX Design and how Google leads Design Sprints from these videos!

Please share and also let me know what else you would like to learn about in future posts.

My Personal UX Design Project

Hi UX Design Newbies,

This time I am writing to ask you to help me out with a project I am working on. Since I am also new to UX Design, I am working on creating a portfolio.

I have a quick, 5 minute survey for you to take. It is concerning travel planning application use. If you do not use any travel planning apps or websites then please do not take this survey. However, if you do, then please do. I will definitely appreciate it.

Your information will be confidential and anonymous. You will just be helping me build my portfolio. Thank you in advance for your participation. If any of you need me to help you with a project please don’t hesitate to ask. I will be happy to take a survey for you if you need.

Here is the questionnaire.

UX Research

Hi UX Design Newbies!

Welcome back! In this blog I am sharing an extremely informative talk on performing User Research. If you are interested in UX Research, then I recommend watching this and taking notes while you are watching it. It will be extremely beneficial.

The speakers talks about lengths of interviews, types of interviews, what to ask in user interviews, how to recruit users etc.

It was hosted by Startup Lab and the talk is given by Google Ventures partner Michael Margolis, a User Researcher at Google. This video is pretty long, 1.5 hours so make sure you have time to watch it and take notes as well. Here is a link to download the slideshow Michael uses in his talk: User Research-Quick and Dirty

Once you have finished watching this video, please let me know what you thought of it and what you learned. What topics are you interested in learning more about in my next blog posts?

Please share my blogs if you find them useful and subscribe to get updates.

Thank you and I look forward to hearing from you!

Until next time UX Design Newbies!

Jeff Johnson Giving a Talk at Stanford University on “The Psychological Basis for UI Design Rules.”

Hi UX Newbies!

Welcome to my first blog! Start learning about UX and UI Design from experienced speakers. Every week I will post a video that I have found to be useful in learning about UX Design as a person who is also new to UX Design. I hope we can start a dialogue about what we are learning and what we find most interesting about UX and UI Design.

This is one of the first videos I watched on YouTube when I started getting interested in UX Design and found it to be very insightful. I then bought Jeff Johnson’s book, Designing with the Mind in Mind,  and read it quickly. In the book he goes into much more detail of what he says in this talk.

In the comments section please share what you learned from his talk and what you found interesting. Thank and enjoy learning UX Newbies!

Learn how to create an AWESOME Wireframe with BALSAMIQ.

Hi UX Design Newbies!

Since creating a wireframe is part of UX Design, today I am sharing two video tutorials with you on how to create wireframes using Balsamiq, which is a rapid wireframing tool used by many UX Design professionals.


  1. App Wireframe tutorial

Brought to you by Matt from .

2. Website Wireframe tutorial

Brought to you by Wayne Fox from NothingHiddenProduct.UK

Thank you for tuning in!

Comment below to let me know what other UX Design related topics you would like to see videos of.

Have a great weekend everyone!


Video on the Differences Between UX and UI Design Unveiled.

Hi UX Design Newbies!

How are you doing? Sorry it has been a while since my last post, but I have finally gotten a chance to create another one. So here it goes…..

This is a video that will explain the differences between UX and UI Design.

Yes, they are different, but sometimes they are often used interchangeably and the roles often overlap. This video is presented by: Jesse Showalter

UX Design = User Experience Design

  • More analytical
  • Making something more enjoyable, usable between the product and the user.
  • Term coined by Don Norman, author of, The Design of Everyday Things.
  • Mainly spoken within the tech industry, but is also used outside of it.

Responsibilities of the UX Designer: 

  • Strategy and Content
  • Competitor analysis
  • Customer analysis
  • Overall content structure and strategy to help develop the content to best fit the user.
  • Wireframing
  • Prototyping
  • Concerned with the feedback and the analytics of the product.
    • He/she coordinates with the product designer, developers.

How do you know it’s for you? Are you suited for UX Designing? 

  • Problem solver/ analytical
  • Cognitive thinker

UI Design = User Interface Design

  • More visual
  • More closely related to graphic design
  • Designs for what the UX Designer has done.

Responsibilities of the UI Designer: 

  • The Look and Feel of the Interface.
  • Visual Design
  • Interaction Design Prototyping
  • Adapts their design to fit every screen size and resolution
  • Interacting with the developer and makes sure the products looks and feels the way they should.
  • Implement the brand through the design of the interface.

How do you know it’s for you? Are you suited for UX Designing?

  • Artistic, have an aesthetic sense
  • Studied graphic design
  • Understand some basic coding so you can talk easily with the developers.





7 Questions You Might be Asked by Google during a Phone Interview for a UX Research Assistant Position.

Hi UX Design Newbies!

I had a phone interview with Google for a UX Research Assistant Position recently, so I wanted to share with you some questions I was asked for the interview. I did not get a callback, but thought it would be helpful for those of you who are looking for work at Google or another large company in UX Research to know how to prepare for your phone interviews.

There was a time constraint of 30 minutes for the interview and she went straight to the questions.

  1. Tell me why you think you are a good fit for this position from what you have been doing.
  2. Tell me about some methods you have used and how people do them wrong.
  3. Tell me about a study you did recently and walk me through it.
  4. Tell me how you put together large amounts of qualitative data.
  5. Tell me about some methodologies and what the benefits and drawbacks of each.
  6.  What are some methods you would like to get to do more of in this position?
  7. Tell me about a time you had a conflict with a co-worker and how did you handle the situation.